Omari Harebin
I’m interested in what happens when you stop trying to create demand and start paying attention to what people are already looking for.
That idea has shaped most of the businesses I’ve built.
I’ve made money through search, digital products, affiliate marketing, memberships, consulting, and lead generation.
On the surface, those can look like very different businesses.
But underneath, I was usually doing the same thing: finding something people already wanted, getting there early enough to see the opportunity, and putting something useful in front of them.
These days, most of my work is around business development, lead generation, and helping good businesses get closer to the people already looking for what they do.
About Omari
I’m Omari Harebin. I’m a homeschool dad of three, entrepreneur, marketer, and the founder of SQSPThemes.
My background is in mechanical engineering, marketing, technology innovation, and corporate leadership development. Eventually I left the expected path and started building businesses online.
One of those businesses started with a $500 Squarespace project.
A client needed something Squarespace couldn’t do, so I commissioned a solution. Then I built the pages, content, search traffic, partnerships, affiliate relationships, and distribution around it.
That one problem eventually grew into a niche digital product business with thousands of customers and more than a million dollars in sales.
For a long time, I thought the lesson was that I had figured out how to sell plugins.
I understand it differently now.
I had found people who were already looking for something, found the thing they needed before most people were paying attention to it, and built a way to consistently put the two together.
I’ve been doing some version of that ever since.
Sometimes that means finding buyers. Sometimes it means finding projects. Sometimes it means building an audience, an offer, a sales system, or a new business entirely.
I write about what I’m learning as I go: business, marketing, sales, relationships, opportunity, and building work that supports the life I actually want to live.