Engineering Serendipity
You made something useful. It should be moving. It's not.
Not because the product is bad. Not because the market doesn't exist. Because the people who need it most don't know it's there — and the way you've been putting it out into the world doesn't meet them where they actually are when the need hits.
Most people start with the product and work outward. How do I describe this? How do I launch this? How do I get people to care?
Those questions come later. The first question is the only one that matters:
Who is already looking for this — even if they don't know it exists yet?
That question changes everything. Because somewhere right now, someone is in the exact situation your product solves. They're searching for relief, clarity, speed, or a better way through. They're typing something into Google, Reddit, YouTube, ChatGPT, or a Facebook group. They're finding answers that almost work but don't quite get there.
Your product is the next step they haven't found yet.
The work isn't to convince people to want what you made. It's to place the useful thing in the path of someone who's already moving toward it. A blog post. A comparison page. A short video. A landing page. A simple explanation that finally names the problem in a way the right person recognizes.
When you do this consistently over time, it creates something I call a referral field — an ecosystem of content and relationships where the right people find you at the right moment, and it feels like luck to them but it's architecture to you.
That's engineering serendipity.
The Prompt Sequence
Here's the exact sequence I use when someone brings me a product, service, or offer that isn't moving. Copy these into ChatGPT, Claude, or whatever AI tool you use.
Prompt 1: Find the buyer's moment
[Paste in your sales page, landing page, or a description of your offer.]
Help me identify the exact moment when someone would start looking for something like this. What problem, frustration, deadline, desire, or impasse would make this feel necessary now?
Prompt 2: Find what they would search
Based on that buyer moment, give me a list of phrases this person might search on Google, YouTube, Reddit, ChatGPT, Facebook groups, or industry forums before they know my product exists. Include obvious searches, beginner searches, urgent searches, comparison searches, and "I don't know what to call this problem yet" searches.
Prompt 3: Find the existing conversation
For each search phrase, tell me what kind of content, answers, tools, services, or advice this person is probably finding right now. What would be helpful about those answers, and what would still be missing?
Prompt 4: Find the useful door
Given my product/service/offer, what is the clearest "useful door" I could create to meet this person where they already are? Give me 5 possible blog post, video, email, or landing page angles that would naturally lead to my product as the next step.
Prompt 5: Turn it into a first asset
Take the strongest angle and outline a practical piece of content that would help the reader solve part of the problem while making my product/service/offer feel like the obvious next step. Keep it useful, specific, and not overly salesy.
This sequence can save you hours. It can also reveal why something isn't moving. Sometimes the product is fine. It's just sitting in the wrong doorway.
People don't always buy because they understand the whole thing. They buy because they recognize the moment they're in and trust the next step in front of them.
— Omari
