Omari’s Business Axioms

A glossary for seeing business more clearly.

Most business terms come loaded with baggage.

People say marketing and think content calendars.
They say scale and think more software.
They say freedom and think money alone.

But underneath the noise, these words are simple.

This is my working glossary.

Marketing

Making it easy for buyers to buy and sellers to sell.

Business

A system of relationships built around exchange.

Scale

Growth needed to meet outsized demand.

Freedom

A domain where the usual cost no longer applies.

Demand

The accumulation of desire.

Asset

Something that will create benefits in the future.

Liability

Something that will cost you in the future.

Leverage

Greater output for the same input.

Value

A transferable change in state.

Work

Force applied to create movement.

Wealth

Asset rich.

Product

A container for value.

Brand

A lasting impression.

Price

A money representation of value.

Audience

People who have gathered to observe.

Time

A measure of work and rest.

Service

Making it easy.

Strategy

The approach.

Growth

Natural order.

Money

A medium for value exchange.

Market

A place where buyers and sellers meet.

Profit

Surplus of value relative to cost.

Expense

Cost of work.

Content

A snapshot of a conversation.

Visibility

Ability to see clearly.