The Referral Web
A website is one node. A business grows through the web around it. Paste your GA4 referral data below to see what your web looks like.
Bring your data
Export the Traffic Acquisition report from GA4 as CSV, then paste or upload it below. Your data is processed in your browser. Nothing is uploaded anywhere.
- In GA4, go to
Reports → Acquisition → Traffic acquisition - Set the primary dimension to
Session source / medium - Pick a date range (12 months gives you the truest picture)
- Click the share icon, then
Download file → CSV
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- Sessions
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- Engaged
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- Avg time
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- Key events
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- Revenue
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What you're looking at. Each circle is a referrer that sent at least one session to your site in the window. The center is you. Size is sessions. Color is what kind of relationship the node represents.
The web is the terracotta. Those are peer websites — designers, agencies, partners, ecosystem players. Real humans pointing real visitors at your work. That's the relational layer.
Everything else is infrastructure. Search engines and AI tools index you. Social platforms surface you. Apps and inboxes accidentally pass your link through. They send traffic but they don't constitute relationships in the way the peer sites do. Toggle them off to see the relational web alone.