How do I choose the right platform to build my audience?
Choosing the right platform to build your audience is about aligning your message with where your potential audience hangs out and feels most comfortable. Here's how you can go about it:
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Know Your Audience: Start by getting clear on who your audience is and where they spend their time. Are they career professionals on LinkedIn, creatives on Instagram, or perhaps learners on YouTube? Dive into your audience personas and do some research to understand their behaviors and preferences.
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Assess Your Strengths: Consider what type of content you enjoy creating and excel at. If you're great at writing, maybe a blog or Twitter would suit you. If you're comfortable on camera, YouTube or Instagram could be ideal.
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Test and Pivot: Don't be afraid to experiment. When I started, I was focused on LinkedIn because it aligned with my professional network from my engineering days. But as I shifted towards more creative pursuits, I found a better fit on Instagram, where visuals and short form content thrive. Allow yourself the flexibility to pivot as you learn more about what resonates with your audience.
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Platform Features and Limitations: Each platform has its own set of tools and algorithms that might impact your reach and engagement. For instance, Instagram Reels or TikTok can be great for reaching a large audience quickly through viral content, while blogging allows for deep dives into topics that can establish long-term authority.
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Sustainability: Consider the sustainability of creating content for the platform. It's crucial not only to start strong but to maintain a consistent presence. Choose a platform that aligns with your workflow and energy.
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Capture, Develop, Expose Framework: You can apply this by Capturing (starting with the platform that’s most intuitive for creating content), Developing (honing your skills and content on that platform), and Exposing (expanding to other platforms once you have a steady rhythm and understanding).
Remember, the right choice is the one that fits both your audience's habits and your own capacity to create. And it’s okay to redefine "the right platform" as your journey unfolds.