Should I hire a virtual assistant, project manager, or marketing expert?
Deciding whether to hire a virtual assistant, a project manager, or a marketing expert depends on where you're currently feeling the most friction in your work. Let's break it down using my journey for context.
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Virtual Assistant (VA): If your days are getting swallowed by administrative tasks—like managing emails, scheduling, and organizing documents—a VA can free up your time, allowing you to focus on higher-impact activities. I found hiring a VA especially useful when my inbox started dictating my life. It let me have my mental bandwidth back for creative thinking and strategic planning—basically, more time for the fun stuff.
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Project Manager (PM): If you're juggling multiple projects and things are slipping through the cracks, a PM could be your lifeline. When I transitioned to more complex projects that required coordination between different collaborators, a PM helped ensure everything moved in sync. It's like having someone to keep an eye on the big picture while you dive deep into your zone of genius.
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Marketing Expert: If you're struggling to get traction on building your audience or converting that audience to paying clients, a marketing expert can elevate your strategy. I remember hitting a plateau with my audience growth; hiring someone who lived and breathed marketing helped me reach new eyeballs and refine my messaging. They bring fresh perspectives and strategies that you might not have considered.
Actionable Steps:
- Assess Needs: Make a list of where you spend most of your time and identify which tasks drain your energy or hinder growth. It’s often surprising when you see it laid out.
- Prioritize Impact: Choose the hire that will have the most immediate and meaningful impact on freeing your time or reaching your goals.
- Experiment and Iterate: Remember, you might not get it right on the first try. Be open to experimenting and learning from any missteps along the way. I certainly had my misfires, but each led to better clarity and direction.
In redefining your success, remember that the right support will allow you to lean more into what lights you up and drives your business forward.